Thursday 26 January 2012

Rihanna Launches New Fashion Show With Sky TV


A press release today by Sky TV channel Living revealed that Rihanna is helping them to launch a new fashion reality show.

In the show, to be presented by Girls Aloud singer Nicola Roberts, contestants will battle to to create an outfit deemed worthy of wear by Rihanna for her UK gig in Hyde Park this Summer.

While it's always positive to have an outlet for young/upcoming designers to show off their talents I can't help but be cynical about this type of format. Haven't we seen this type of show time and time again ?

I can't think, off the top of my head, of any notable designers being produced via this kind of show. Just seems like more of a novelty with Rihanna's name being used to publicize her more than the designers. At this point does Rihanna even need more exposure ?

The show is due to air on Sky Living UK this Summer.

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