Missoni has just released a new set of adverts for their Spring/Summer 2012 collection. Usually these campaigns are predictable high gloss nonsense, however, not on this occasion. Instead of stoic faced models Missoni has roped in Pedro Almodovar and his actresses Rossy de Palma and Blanca Suarez (who recently starred in the excellent Pedro film The Skin I Live In) for the campaign.
The results are actually quite good, it's a slight shock to the system to see a bit of humour/quirkiness in fashion campaigns but these pictures prove Missoni has hit the mark well. They appear similar to Dolce and Gabanna's recent campaigns featuring models in Italian domestic settings but without the Stepford Wifeish Photoshopped aesthetic.
Here are more pics from the campaign @Huffington Post.
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