Mango Debuts New Kate Moss Campaign

Mango has released the first photos of their new Summer campaign starring Brit Supermodel staple Kate Moss.

The adverts channel a sort of 60's Bridget Bardot vibe that Moss has pulled off before to great effect in previous shoots.

While the clothes themselves are nothing overly special, Kate looks great in the Terry Richardson shot campaign.

It's all about the Mid-End market these days in fashion with the recession, so Mango should expect good sales for this collection with Mossy out there promoting for them.

Kate Moss- Over Zealous Photoshop

Another week, another photoshop controversy. News outlets still seem to think that the public has no comprehension of the tricks that advertisers use in their campaigns and need to constantly point it out to them. Has Kate Moss been shopped in the above picture, yes obviously ! Take a look at any candid photo of her within the past 3 years and there is an obvious difference between the smooth skinned complexion we see here and the reality, a slightly wrinkled but still beautiful 30 something. 


Ad campaigns in fashion mags sell an aspirational lifestyle, I for one don't want to flip through Vogue and see pictures of blemished and tired models. As long as we are well aware that it's a fantasy that's being sold (and most young teens are savy enough to know that) what's the issue really.