Nike Short- Black Mamba - By Robert Rodriguez

I caught this short film yesterday morning, essentially an advertising promo for Nike trainers, starring of all people Bruce Willis, Kanye West and Danny Trejo ! I hate sports so don't know much about Kobe Bryant however it is one of the more entertaining advertisements I have seen and Kanye West is hilarious as main villain 'The Boss'.

The style of the short is very much in the vein of Rodriguez's Machete and From Dusk Till Dawn with a bit of Sin City thrown in for good measure.

I also quite enjoyed the subversive nature of it with Rodriguez commenting on the increasing amount of product placement we see in films/music videos and how that relates to the budgets directors have to work with.